Learn How Lenovo & Others Make Adobe & Enterprise Data Actionable in Hadoop
By Jay Marwaha
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers.
In this video, find out how integrating enterprise and clickstream data in Hadoop extends the capabilities of Adobe Marketing Cloud and hear stories from business leaders activating their data to target customers effectively and gain more conversions.