Behavioral Data Archives | Page 3 of 4

The Death of Retail and How Big Data Can Help Revive Them

June 7, 2019

As digital experiences take over and consumer behavior changes, survival for traditional retail stores hinges on finding a way to compete with…

Why You Need a Cloud-Scale Data + AI Solution

May 24, 2019

By Michael Finn

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

Lookback Windows are Critical for Successful Models with Behavioral Data

May 17, 2019

By Charmee Patel

In a constantly shifting digital ecosystem, we need to view data from the perspective of each individual visitor’s experience using a relative window.

How Behavioral Data + AI Can Transform Your Marketing

May 1, 2019

By Michael Finn

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate…

Data Therapy Session #2: “What makes you think you’re better?”

July 12, 2018

By Anthony Magee

It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.

It’s the Thought That Counts

December 8, 2017

By David Searle

Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.

Unlocking the Value In Your Clickstream Data

November 15, 2017

By Bal Basra

As you may have already realised, your website is one of the most important sources of data when it comes to understanding your customers’ wants, needs, and preferences.

Retailers Can Have Their Bricks and Click Them Too

August 30, 2017

By Jay Marwaha

Despite what you might have read, retail is not dying. Sure, brick-and-mortar retailers today face significant competition from their digital counterparts. But with the right omni-channel strategy, they can outperform online-only stores by providing the best of both worlds.

One Man’s Trash is Another Man’s Data Trove

June 28, 2017

By Jay Marwaha

Companies are uncovering a data trove with anonymous and behavioral data, which can shed more insight on consumer behavior and intent than demographic data.

Hey, Media: Do You Know Who Is Consuming Your Content?

January 30, 2017

By Jay Marwaha

It’s more important than ever for media companies to deliver the most relevant content to each reader.

Category: Behavioral Data