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Category: Behavioral Data

Digging Deeper into Black Friday (and Cyber Monday) Shopping Behavior

By Pranay Mehta

Black Friday and Cyber Monday have long been among the biggest online shopping days of the year in the United States. In recent years, these shopping holidays have also begun to spread worldwide. For online retailers, the Cyber Weekend between Black Friday and Cyber Monday provide a unique opportunity to engage existing customers and capture new digital footprints for future marketing efforts. We’ve analyzed clickstream data from Cyber Weekend 2019 to better understand typical customer journeys during this specific time period and have discovered the following behaviors and trends.

Quick Wins with GCP

By David Searle

Building improved digital experiences with first-party behavioral data is a great way to start harnessing the value of GCP. Here are six powerful use cases Syntasa makes possible.

Think Behavioral Data Pipelines Are Too Complex? They’re Not.

By Sarath Botlagunta

The sheer amount of behavioral data that consumers generate online each day is exactly what makes it so useful to companies. It’s also, of course, what makes this data so difficult to process and consolidate. Syntasa’s platform is designed to make it simple for enterprises to build the behavioral data pipelines which provide better analytics, better decisions, and better actions.

The Importance of Behavioral Data

By Michael Finn

Behavioral data is much more than just data. It allows you to predict the future – by anticipating your customer’s needs and behavior. It’s crucial in optimizing your company’s conversion, engagement, and retention.