Analytics Archives | Page 3 of 3

Scrap Black Friday & Do Away With Cyber Monday

November 24, 2016

If you have the right data analytics program to monitor what customers are doing every time they visit your website, you can create a Black Friday experience all year long.

How Syntasa Came To Be

November 14, 2016

By Jay Marwaha

Some of our staff has been around since the company was run out of a small closet of an office. Now, we are a well-known partner of the federal agencies.

The Future of Data Analytics Lies in AI Assisted Customer Analytics

November 10, 2016

By Jay Marwaha

Artificial intelligence is expected to change the rules of the game in the decades to come.

Why Dynamic Analytics Are the Way of the Future

October 12, 2016

By Jay Marwaha

Modern businesses are finding themselves sitting on top of a treasure trove of business intelligence.

Three Types of Analytics to Leverage Big Data

October 6, 2016

By Jay Marwaha

In the era of big data, companies are finding more and more ways to fine-tune product offerings for their customers.

Marketing Analytics Grows Up: Breaking the Dependency on Independence

March 12, 2015

By Kirk Borne

A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.

The K.I.S.S. Principle in Marketing Analytics

December 15, 2014

By Kirk Borne

When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.

Marketing Analytics: The Science of Customer Data

June 18, 2014

By Kirk Borne

Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.

Category: Analytics