It’s tough to find that one use case that serves as the catalyst for change, and which avoids the trap of overloading your teams with cool, shiny new capabilities. And that’s why it’s time to get cracking with the ‘brilliant basics’. The call centre is one of them.
With the exciting emergence of GAN (Generative Adversarial Networks) and a real definition of AI and deep-learning (rooted in speeding up delivery of your business use cases), I’m seeing CTOs and CMOs co-deciding to build it now, recognising that the right tech currently exists to build at scale without masses of technical debt.
By Kerry Hew
Every time a customer visits your site or opens your app, they are leaving breadcrumbs and feeding your clickstream data. Furthermore, it’s AI Assisted Customer Analytics which utilizes machine learning to discover the information you need about your customers so that you can make smarter decisions for your business.
By David Searle
Your customers are craving personalisation and machine learning does just that, allowing you to respond instantly in the moments which matter the most. Amazon, eBay, Wal-Mart, you name it, are all utilising ML. And if you’re not (that is, if you’re looking at customer data as a static thing), you will quickly lose out.
By Kerry Hew
When you think of someone in predictive analytics, which person comes to mind? For me, it most definitely is Eric Siegel. Here’s what he had to share about the state of predictive analytics today.
By Jay Marwaha
Despite what you might have read, retail is not dying. Sure, brick-and-mortar retailers today face significant competition from their digital counterparts. But with the right omni-channel strategy, they can outperform online-only stores by providing the best of both worlds.
By Jay Marwaha
Your team may be perfectly capable of building an infrastructure and enterprise application. But what happens when you have to build for a more specialized function, such as predictive behavioral analytics? More often than not, the necessary skill sets for building these kinds of applications fall outside the scope of your team.
By Jay Marwaha
When it comes to data analytics, rules are a knock-off version of truly, data-driven models.
By Jay Marwaha
To understand your audience, it’s vital to have a complete view of the entire customer journey. However, when an organization fails to integrate all of its data, it’s robbing itself of the knowledge needed to achieve this and be successful digital marketers. In this video, find out how integrating enterprise and clickstream data in Hadoop extends … Continued
By Jay Marwaha
If you want to make your business great again, you gotta know who your customer is. We need to take our customer back to being great again.
