Rules-Based Attribution Models Are Made to Be Broken
When it comes to data analytics, rules are a knock-off version of truly, data-driven models.
When it comes to data analytics, rules are a knock-off version of truly, data-driven models.
The Difference Between You and Matthew McConaughey
What’s romantic in movies could pass as creepy in real life, right? Well, there's a similar disconnect going on…
You know that moment when you’re watching a romantic comedy and you realize that those grand, romantic gestures would never work in real life? What’s romantic in movies could pass as creepy in real life, right? Well, there is a similar disconnect going on in digital marketing.
You Can Quit Retargeting Me Now
If you want your retargeting efforts to be successful, don’t let your seams show. Don’t advertise a product that…
A leading e-commerce company has just been named the most innovative of 2017, in its ability to deliver more, faster and smarter than any other company. Yet, a recent experience on their website highlights their failure to execute one of the most basic marketing strategies: retargeting.
Hey, Media: Do You Know Who Is Consuming Your Content?
It's more important than ever for media companies to deliver the most relevant content to each reader.
It's more important than ever for media companies to deliver the most relevant content to each reader.
IoT and Behavioral Analytics: A Perfect Marriage of Big Data
Big data is about to get even bigger. As IoT grows, so does the need for more sophisticated analytics…
Big data is about to get even bigger. As the Internet of Things (IoT) grows - connecting everything from our cars to our FitBits, inventory pallets to coordinated networks, and everything in between - so does the need for sophisticated data analytics processes, such as behavioral analytics.
Trump Beat the Pollsters, So Here’s What You Can Learn From It
After Donald Trump was elected president, many pollsters had to eat their words.
After Donald Trump was elected president, many pollsters had to eat their words. In the era of big data, polling and pollsters are not the best way to predict an election.
This is Going To Be Yuge
If you want to make your business great again, you gotta know who your customer is.
If you want to make your business great again, you gotta know who your customer is. We need to take our customer back to being great again.
Scrap Black Friday & Do Away With Cyber Monday
It doesn't make sense to pick out one day each year to draw in customers with huge deals.
If you have the right data analytics program to monitor what customers are doing every time they visit your website, you can create a Black Friday experience all year long.
How Syntasa Came To Be
Some of our staff has been around since the company was run out of a small closet of an office.
Some of our staff has been around since the company was run out of a small closet of an office. Now, we are a well-known partner of the federal agencies.
