Subscribe

How can Syntasa help companies cope with a cookie-less world?

Syntasa's Data Transformation accelerator is essential at a time when major browsers are deprecating third-party cookies. It streamlines collecting and managing data and integrates data from various sources to create a holistic customer profile. Implemented within cloud infrastructures, Syntasa provides data privacy and enables the collection of diverse data points from multiple customer touchpoints. The outcome of this is tailored customer experiences that assist businesses to make well-informed decisions. Thus, Syntasa's solution positions organizations for success while putting customer privacy and data-driven growth at the core.

Read More

Syntasa at the 2019 Adobe EMEA Summit

Syntasa was at Adobe Summit and here's what we discussed with attendees...

Syntasa was at Adobe Summit and here's what we discussed with attendees...

READ MORE  

How Behavioral Data + AI Can Transform Your Marketing

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate...

READ MORE  

Customer Engagement Strategies from the Trenches of Social Gaming

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

Now that brands have defined and built digital customer experiences, it's time to think about customer engagement strategies which will...

READ MORE  

Multi-Channel Attribution: Not All Touchpoints Are Treated Equally

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

READ MORE  

Towards a Next-Gen Data Lake Architecture

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

In order to generate ROI from our data lake investments, we need to successfully productionise multiple AI-powered programs within our data lake. That is, programs which produce a continuous stream of actionable insights based on the digital, enterprise, and third-party data being stored inside data lakes.

READ MORE  

A CDO’s Strategy for Successful AI Implementation

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

Although there is no single standard when it comes to implementation of AI, we see the successful ones going through these three phases.

READ MORE  

How to Define KPIs for Your Strategic Digital Analytics Goals

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

In order to manage and succeed in your digital analytics program, it's important to identify a handful of KPIs that reflect...

READ MORE  

The Rise of Customer 1080

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

Just having a digital 360 profile of a customer will not suffice for the hyper-personalisation that is required in todayʼs competitive landscape.

READ MORE  

Definitive Guide to Implementing Artificial Intelligence in Digital 4.0

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

Implementing AI involves iteratively finding the AI techniques that are best suited for a use case and available datasets, and then finding a way to...

READ MORE