Michael Finn | Syntasa Blog

The Power of Personalized Recommendation Engines

August 15, 2019

Data-driven personalized recommendations are directly impactful for a company’s bottom line: they increase conversions and…

6 Practical Ways AI Can Improve Your Digital Marketing Strategy

June 28, 2019

By Michael Finn

Artificial intelligence is increasingly becoming table stakes for today’s marketing teams. Not only is the adoption of AI increasing; it’s having a positive…

Extracting Adobe Analytics Data: The Quick and Easy Way

June 13, 2019

By Michael Finn

One of the biggest challenges with Adobe Analytics is finding a way to quickly, securely, and reliably integrate clickstream data with your big data…

Why You Need a Cloud-Scale Data + AI Solution

May 24, 2019

By Michael Finn

As leading companies look to leverage behavioral data (also known as clickstream data) for their marketing and operations efforts, EDPs will inevitably fall short.

How Behavioral Data + AI Can Transform Your Marketing

May 1, 2019

By Michael Finn

In order to truly understand your customers and transform your marketing campaigns for optimal conversion, you’ll need to incorporate…

Multi-Channel Attribution: Not All Touchpoints Are Treated Equally

April 26, 2019

By Michael Finn

In today’s hyper-connected world, the question of attribution becomes a far more complex one for marketing teams.

3 Biggest Takeaways from Adobe Summit 2019

April 4, 2019

By Michael Finn

After an intense few days on the ground, we’re boiling down the top three takeaways for Experience Makers.

Author: Michael Finn