Marketing and the Data Science Dance
By Kirk Borne
If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
By Kirk Borne
If data science was a dance, then we would know what to do — follow the choreographer’s lead and take our cues from them.
By Kirk Borne
A good mix and balance of dependence and independence goes a long way. This truth spells success for digital marketing analytics.
By Kirk Borne
The MIPS model of marketing automation and personalization are essential enablers of marketing success.
By Kirk Borne
When faced with the complexity of marketing data, it is good to follow the K.I.S.S. principle.
By Kirk Borne
Divisive clustering is a valuable analytics approach that enables your marketing campaign to achieve the desired level of personalization and “segment of one”.
By Kirk Borne
When searching for instances of some class of objects in a database, it is imperative to identify key defining attributes that distinguish…
By Kirk Borne
Before you begin your next marketing initiative and begin designing new campaigns, take a page out of a science textbook.